The ability to be consistently creative and innovative is considered among the greatest challenges any organization faces, yet it is probably the most important competitive advantage of the 21st Century. Games that are well-designed are especially effective in fostering creativity and innovation because entering a Game World removes many personal and situational barriers that may exist in a fixed environment. Without these barriers, it is easier to tap into and harness the innate creativity in every individual and bring about innovations both large and small, and much more often than usual. The goal is to practice being creative and innovative so often that it becomes a positive habit. FunTech’s ReGame platform is designed to significantly help achieve that goal in an enjoyable and sustainable way.